Post-Launch Real-World Evidence and Outcomes Assessment for Rare Disease Therapy

Situation

  • Following launch, uncovering how the therapy was performing in the real world relative to trial expectations and competitor products.
  • Needed evidence to support ongoing payer positioning and quantify the therapy’s real-world clinical and economic value.
  • Identified downstream drivers of comorbidities, mortality, and cost burden in the target population.

Approach

  • Analyzed specialty pharmacy data to assess real-world use of the therapy, including titration, adverse events, and discontinuation patterns.
  • Compare post-launch utilization / outcomes against trial data and competitors.
  • Conducted additional claims data analysis using machine learning methods to identify drivers of comorbidities, mortality, and healthcare costs.
  • Used findings to support understanding of the potential cost offsets associated with the client’s therapy.

Outcome

  • Generated a clearer view of real-world therapy performance and competitive positioning post-launch.
  • Identified key clinical and economic drivers within the patient population.
  • Built evidence to support future payer value demonstration and broader post-launch medical affairs strategy.